Banner

These are classic display banners, which are available in a range of different sizes.

Available Pricing Models  

CPC
CPM
Smart CPM  

Creatives Requirements

* JPEG or PNG in the correct dimensions. Examples include: 300x100, 300×250, 300 x 500, 728×90, 160×600, 900×250 (footer)

* The maximum file size for banner images is 150KB.

* 900×250 Footer Banner formats must be one large single image in JPEG, PNG, or GIF format.

* Creatives with multiple images merged together into one are not permitted.

Note: The maximum file size for images is 150KB. However for Mobile Fullpage Interstitial images (900x1600), this limit is 300 KB.

Sticky Banner

A display banner that can be made to ‘stick’ in a specific position on a desktop screen. There are nine positions available. The sticky banner comes in various sizes.

Available Pricing Models  

CPC
CPM
Smart CPM  

Creatives Requirements

* Maximum weight of 150KB:

* JPEG
* PNG
* GIF

Popunder

A large format which appears hidden behind the main browser window where it remains unnoticed until the user closes or minimizes the main browser window, which then displays the ad.

A popunder can be configured to trigger when a user:
* Clicks anywhere on page
* Clicks on a link
* Clicks a specific class (Google Compliant)

Available Pricing Models  

CPM
Smart CPM  

Creatives Requirements

*Advertiser's landing page URL

Direct Link

The Direct Link is a flexible, premium format which can be presented in multiple ways by publishers based on how their users behave. Targeting users per vertical, this CPC based format is most popular in the form of full-page tabs, push notifications and backbutton offers. Available on selected Publishers by request only.

Available Pricing Models  

CPC
Smart CPC  

Creatives Requirements

* Advertiser's landing page URL

Email Clicks

An email is sent to the end user which contains a call to action (advertisers link) that directs the user to the advertiser’s landing page or sign up form.

Available Pricing Models  

CPC
Smart CPC  

Creatives Requirements


* Advertiser's landing page URL

Instant Message

This is typically a copy of the Instant Messenger chat box. This ad format appears to users by displaying a 300×250 ad at the bottom of the page.

Available Pricing Models  

Smart CPM
CPM
CPC  

Creatives Requirements

* 250x150 and 300x100 JPEG, PNG, GIF

* Maximum weight 150KB  
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Desktop Fullpage Interstitial

Large 1600 x 900 fullpage format on the horizontal interstitial that fills the full screen of the device, served during user navigation of a website. Google compliant featuring a Close ad option at the top right of the ad.


Available Pricing Models  

CPC
CPM
Smart CPM  

Creatives Requirements

* 1600x900 JPEG, PNG, GIF (maximum weight 300Kb)

* MP4 video (maximum weight 1.5 Mb)
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* iFrame (responsive image or page optimized to 1600x900).


Note: Selected Advertisers can use an iFrame for this ad format.

In-Stream Video

Automatically plays when a user clicks on a website's video content. Customizable with clickable calls to action. Features a Skip ad button.

Available Pricing Models  

CPC
CPM
CPV

Creatives Requirements

* MP4 max weight 50MB

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Video Slider

Video format that slides in from the bottom right of a web page once a websites page has loaded. Features a close ad button.

Available Pricing Models  

CPC
CPM
Smart CPM
CPV

Creatives Requirements

* MP4 max weight 50MB

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In-Video Banners

Short video content banners with optimised playback for a fast, glitch free user experience 160×600, 300x100, 300×250, 728×90.

Available Pricing Models  

CPC
CPM

Creatives Requirements

* 160×600, 300x100, 300×250, 728×90 MP4 max weight 1.5 MB
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Outstream Video

Triggered wherever a publisher places the ad zone during the user journey, it displays and plays on mute once 50% of the ad zone is viewable to the end user. As the user scrolls away the video ad will pause and then resume when the user returns to the content where the outstream ad is located.

Available Pricing Models  

CPC
CPM
CPV

Creatives Requirements

* MP4, max weight 50MB

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Recommendation Widget

Fully customizable widget that features an responsive or custom size image and a short text: title and description. adnation's native ads are fully responsive across all devices: desktop, mobile and tablet.

Available Pricing Models  

CPC
CPM

Creatives Requirements

* jpeg, png (300×300) max weight 150KB text: title and description (max 255 characters)
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PUSH

Push Notifications 720x480 (icon + image) or 192x192 (icon only) and text sent to opted in users of a publisher's website. Users receive it on their desktop, tablet and mobile devices even when not browsing the internet.

Available Pricing Models  

CPC
CPM

Creatives Requirements

*  jpeg, png, gif max weight 150KB, (720x480 or 192x192) text: title max 30 characters, description max 40 characters (browsers have different character limits)
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Mobile Fullpage Interstitial

Responsive Fullpage large format on the vertical interstitial that fills the full screen of the device, served during user navigation of a website. Google compliant featuring a Close ad option at the top right of the ad.

Available Pricing Models  

CPC
CPM
Smart CPM

Creatives Requirements

*  900x1600 JPEG, PNG, GIF (maximum weight 300Kb)


* Video MP4 (maximum weight 1.5 Mb)

* iFrame (responsive image or page optimized to 900x1600)